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Expats quit hefty pay packages to start up in Bangalore

28 May 2009, 1458 hrs IST, J Padmapriya, ET Bureau

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Perhaps, this was the next extension. Bangalore is less harsh to start-ups and is a very cosmopolitan city.” Anand Inbanathan, associate
professor of sociology at the Institute for Social and Economic Change says, Bangalore has established itself as a destination of choice for employment opportunities. After a few years in the city, these professionals may have chosen to stay back longer, he adds.

So, what is it that was the real trigger for some of these individuals to set shop in Bangalore, far away from their homes. The common thread is that they, like any entrepreneur, spotted a business opportunity and liked India enough to take that risk. And, Bangalore topped the index of suitability as Laila Baker says it easily, “we took a shine to Bangalore. It is hospitable, beautiful and friendly.”

The Baker duo, which started bangalorebuddy .in, is looking at a pan-India presence and, currently, they are working on Goabuddy and beachbuddy. “Expats can get verified recommendation on restaurants, plumbing services to where to buy cheese,” says Laila Baker, adding, “Foreigners who come to India have little idea about how things work here.”

Others too found untapped niches to occupy in India. If French Jasserand saw immense business potential in starting an Italian eatery in Bangalore, Dr Thomas Binford set up Read-Ink in Bangalore, a rich source of technical manpower.
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